BY APPOINTMENT · ALPHARETTA, GEORGIA

Every watch worth owning starts as a question

We are a private acquisition house. Tell us what the watch is for, and we locate it through a vetted network, verify it independently, and place it in your hand — without ever holding inventory of our own.

FILE No. – UNASSIGNED

OPENED – TODAY

NEW FILE

Nothing is shared with a supplier without your consent. Read by the founder only.

POSITION

We are not a dealer. We sit on your side of the table.

A dealer sells what a dealer holds. We hold nothing, so the recommendation is unconflicted: we are paid a disclosed fee by you, and we tell you plainly when a watch is wrong, overpriced, or better acquired next year. Most of our clients arrive by introduction, and most return for the second watch.

Some watches are bought. A few are chosen, and then kept for eighty years.

SERVICES

Three ways a collection begins, grows, or changes hands.

01 — SOURCING

Private acquisition

You tell us the occasion, the budget and the constraints. We return a shortlist of three or four qualified examples — not a page of listings — each independently authenticated and condition-verified before purchase.

DISCLOSED FEE, AGREED IN ADVANCE
02 — CONSIGNMENT

Discreet sale

For a watch you no longer wear. It stays in your possession, or with an insured partner, until a qualified buyer is secured. No public listing bearing your name, no open-market exposure.

COMMISSION ON COMPLETED SALE
03 — ADVISORY

Collection counsel

Annual review, market valuation, trade coordination, and succession planning for watches intended to pass to children. We keep the record so your family does not have to reconstruct it.

RETAINED ANNUALLY
SELECTED FILES

Closed acquisitions, identities withheld.

Client names are never published, quoted, or given as references without written permission. Redaction is the default.

FILE
PRINCIPAL
REFERENCE
OCCASION
STATUS
0147
Patek 5711/1A
Succession
Delivered
0142
Rolex 116500LN
Board appointment
Delivered
0138
Cartier Tank Cintrée
Fortieth anniversary
Delivered
0131
Lange 1815 Rattrapante
Sale of company
Delivered
0129
Omega 105.012
Graduation – son
Delivered
0126
VC 222 – yellow gold
Consignment
Sold
STANDARDS

Nothing is taken on a seller's word.

01

PRIVATE CONSULTATION

Purpose, budget, timeline. We establish what the watch is for before we discuss what it is.

02

WRITTEN ENGAGEMENT

A sourcing agreement stating the fee, the scope and your right to decline every option.

03

SUPPLY SEARCH

Requests go to vetted dealers and private collectors. No open marketplaces, no consumer listings.

04

CURATED SHORTLIST

Three or four examples with market comparables and our honest ranking, including what we would pass on.

05

INDEPENDENT VERIFICATION

Movement, case, dial, hands and serial examined by a watchmaker we do not sell for.

06

SECURED SETTLEMENT

Funds move through a business account or escrow. Never a personal transfer, never an informal wire.

07

INSURED DELIVERY

Hand-delivered where practical, fully insured where not. Manufacturer's box and papers untouched.

08

PERMANENT RECORD

Reference, serial, service history and provenance held on secure file, available to you or your estate.

THE FOUNDER

The person on the other end of the file.

I am not a watchmaker, and I do not pretend to be. I am the person who makes a complicated, high-risk purchase simple — who asks what the watch is for before asking what it costs, and who tells you when the answer is to wait.

Every technical inspection is performed by independent watchmakers I do not sell for. Every recommendation is mine, and I will tell you plainly when I would pass.

Azeema Ameerally

FOUNDER & PRIVATE ACQUISITION ADVISER

CONSULTATION

Begin a file.

Consultations are held by appointment, in person or privately by call. There is no obligation and no charge to begin.