THE FOUNDER
The person on the other end of the file.
I am not a watchmaker, and I do not pretend to be. I am the person who makes a complicated, high-risk purchase simple — who asks what the watch is for before asking what it costs, and who tells you when the answer is to wait.
Every technical inspection is performed by independent watchmakers I do not sell for. Every recommendation is mine, and I will tell you plainly when I would pass.
Azeema Ameerally
FOUNDER & PRIVATE ACQUISITION ADVISER